the Founder’s story
Sarah Masoud (she/her), founder and CEO of Mindset Shift Consulting, began her career in refugee resettlement and immigration policy. For nearly 10 years, she worked with refugees in a variety of capacities, with a focus on supporting newly arrived refugees in securing employment. Through this work, Sarah observed the cultural gap that existed between hiring managers and the refugees they were hiring, which often contributed to challenging and exclusionary environments. She realized that in addition to training refugees to adapt to American work culture, it was also crucial to educate employers on understanding the perspectives and experiences of refugees. In shifting this approach, Sarah advocated for workplaces to adopt equitable and inclusive practices that support new employees, celebrate diversity, and create a sense of belonging.
This experience informs the unique lens with which Sarah approaches her Diversity, Equity, and Inclusion (DEI) work. She has facilitated trainings related to social identity, bias, racism, and equity. Her thoughtful data-driven approach has successfully helped countless organizations improve DEI at their workplace in a measurable and sustainable way. Throughout her career, Sarah has facilitated numerous focus groups and workshops for nonprofits, corporations, and educational institutions, in addition to developing bespoke content for conferences and trainings. She has spoken at conferences nationwide such as the Forward Through Ferguson Racial Equity Summit, Global Refuge National Annual Conference, and National Casa Gal Annual Conference. Her expertise across the nonprofit, refugee resettlement, and corporate sectors equips her to identify and address DEI barriers in a wide range of industries and enables her to foster spaces where all voices are heard and valued.
Sarah has a BA in International Studies from San Francisco University and a master’s degree in International Affairs from Washington University in St. Louis.
Our Philosophy
At Mindset Shift Consulting, we recognize that the definitions of diversity, equity, and inclusion (DEI) take on many forms, and their meaning can vary at each organization. Here's our philosophy:
We believe in centering and building for the most marginalized, because when we build for them, everyone benefits. Sustainable and genuine DEI requires both systems and culture change. We prioritize open dialogue over debate, ensuring that marginalized voices have the safety and space to share their experiences.
Cultural humility, the practice of acknowledging the complexity of identities, recognizing the existence of subcultures, and understanding that we will never fully be competent in another individual's cultural practices and experiences, is as essential as discussions around social identity, such as race, gender, and ability.
We call people in, not out, believing that everyone has a role in dismantling oppression. We must also rethink power in the workplace, making it collaborative, transparent, and inclusive, ensuring that decisions—financial or otherwise—are made in partnership. We believe that our liberation is interconnected, and fostering equity requires us all to take action and integrate DEI principles in every space we are a part of.